The new Factory Tour experience that we have designed to immerse customers and visitors in the heart of our production reality is a journey with multiple stages that unveils the world behind our ceramic products. Through a multisensory path that alternates elements to be touched with the use of sophisticated technologies, we aim to make them experience the complex and fascinating transformation through which our porcelain collections come to life.
We guide you through an innovative, digital, and experiential visit that allows you to immerse yourself in our factory and experience firsthand the unique approach to ceramic creation that has always defined us.
The journey concludes with the most important and precious stage: the Laboratory, the heart of our activity where everything begins. Here, like contemporary alchemists, we blend and mix art, nature, and design to give life to collections that resonate with emotions.
